Comfort, Privacy & Mutual Regard: How Siren is Humanizing Online Dating

The Short variation: Socially progressed Siren is changing the internet dating app room using its comprehensive attitude, relatable concern throughout the day, and personalized confidentiality characteristics. On Siren, it’s everything about linking you with great individuals through genuine discussion — perhaps not addicting and meaningless swiping. To that conclusion, they will have created an enjoyable and secure atmosphere where you can be your genuine self and try to let enchanting chemistry with a match unfold in an even more natural means — the same as it can take place in individual.


Making use of their sleek interfaces, fun attributes, and hand-held forms, internet dating applications have transformed the way in which individuals date. And even though it appears much easier than ever in order to satisfy somebody unique, the functions of swiping and preference or loathing folks based on photographs provides nearly produced matchmaking a casino game — and produced a disconnect among the list of men and women playing it.

If you need mix the convenience of a matchmaking software in addition to feeling of linking with some one in real life, there is Siren — a unique on line platform that eliminates the “shopping for human beings” design several other matchmaking programs have actually used.

Due to its concern of the Day coordinating system, Siren creates the context for speaking about appealing topics (like bucket number things and philosophical concerns) and sets individuals through those authentic and engaging talks. That way, genuine personalities are revealed obviously — just as they will personally.

For much more in the inspiration behind Siren, the special features, therefore the women-led group behind the app, we talked with Co-Founder and CEO Susie Lee.

A Pro-People Perspective: Siren was made With everyone else in Mind

Siren had been founded by two women with a feminist viewpoint — Susie along with her Co-Founder/COO/CMO Katrina Hess — whom both desired a dating app that was made up of mutual respect, confidentiality, and comfort as leading priorities.

Having been through some terrible relationship experiences via some other matchmaking programs, Susie and Katrina saw these weren’t truly designed with females and their certain needs and desires in mind. As well as the negative character of swiping left and close to folks was actually demeaning and don’t help develop high quality connections, particularly for ladies.

“i simply thought this immediate sensation that, as a female, I was objectified. The swipe-to-reject format didn’t work with me,” Susie stated. “I appeared straight back from the interactions I got prior to, and I also never ever met men and women through these kinds of strategies.”

Even though that they had never constructed a dating software, Susie and Katrina knew they could make one that wasn’t just female-friendly, but enjoyable and caring toward every person.

They got their unique time researching the tech area and obtaining opinions from friends and specialists before and during development. And ignored those who mentioned males won’t use a dating application that has been concentrated on ladies and gave them advanced privacy configurations.

Siren was released in 2014, and soon it was not merely Susie’s and Katrina’s friends who were making use of Siren. It actually was friends of buddies and complete strangers — including males — have been by using the application and showing gratitude for this. Keyword spread and Siren happens to be a leading, inclusive dating software since.

And even though Siren is pro-women, there is not an anti-men vibe to it at all. It is proof that a matchmaking software designed by ladies for women can successfully benefit all of them as well as for guys.

Secured & friendly environment units a confident Tone when it comes to Community

The people at Siren have invariably been really safety of these people, and, just like the creators, they knew they could set a positive tone for the entire community by putting security precautions in place and generating a welcoming environment.

During different online dating apps people might enjoy harassment or catfishing, that’s not ever been happening for the people on Siren, together with initiative in the Siren team is the reason for the.

“Since we established, we’ve had zero research of harassing communications,” Susie said. “credibility and individuals having the ability to feel just like discover genuine men and women on the reverse side is totally important to us. We had been actually careful about developing the community with a particular type of reputation.”

Susie included that she and her staff believe people are basically great hence if they’re offered a secure, friendly atmosphere, they’re going to be kind and honest together.

“we are able to provide these icebreakers that strategies to end up being a little more vulnerable and a little more genuine, and that’s exactly how folks can hook up,” she mentioned.

Siren’s Mantra: “create visitors much less peculiar to every Other”

because of the social media we make use of, like Twitter, the connection has already been in-built making use of people we stick to and which stick to you, thus interacting is comfortable and easy. Siren’s conversation-style system replicates that for online dating sites, letting you start those connections with no awkwardness.

“When you’re working with a total stranger during the online dating area, there are many booking about how precisely a great deal you trust this person, especially because most internet sites are really complicated and also most phony profiles,” Susie said. “My motto that I always inform my team, as well as’ve really embodied this, is to assist ‘make complete strangers much less unusual to one another.'”

On-Site & Off-Site Benefits write a Well-Rounded Dating Experience

With their unique coordinating element, top-quality security system, and special occasions, Siren provides singles an unique, safe, and well-rounded internet dating experience from start to finish.

Get acquainted with suits in a Unique Way With Siren’s Question in the Day

While Siren possesses the traditional top features of online dating (including messaging and blocking abilities), their unique Question of the Day may be the function that renders all of them stay ahead of other matchmaking programs the quintessential.

With fun concerns like “If you might have the means to access a billboard, what might need it to express?” you’re able to be your self and move on to know somebody on an even more real amount. You can also seek out matches centered on their particular answers to those questions as well as by your favored conditions like age, gender, and location.

Sufficient reason for this level of interaction, that you don’t feel the need to inflate traits such as your earnings or appearance to appear more appealing to others.

Different Photo Settings aids Eliminate Superficiality

Siren even features exclusive method of photographs. You have the choice to maintain your images blurred and simply visible to your own associations, or you can keep the photos noticeable to everyone.

“to really make it comfortable and safe for individuals to manage to navigate their unique specialist and private schedules, we enable everyone to regulate their photo presence,” Susie stated.

Unlike the average online dating app, people can not send both images, which was intentional when Susie and Katrina developed the app. She mentioned this motivates members to give each other their particular cell phone numbers and go the text traditional — and safeguards individuals from receiving undesirable pictures.

With no issue which image alternative you select, the great thing is Siren’s concern of the Day — and people’ responses — lets you connect to folks on a further degree than just looks.

Properly Connect With other people Thanks to Siren’s confidentiality Controls

Another large element of Siren is safety, especially in terms of avoiding fraudsters. Everybody who signs up must place in their own number and go into the activation signal they get via book, which makes sure everyone isn’t creating several records.

Members may also prevent and report to the Siren team additional people who happen to be behaving wrongly or abusing the software’s stipulations.

Discounted occasions allow you to get Offline & present brand-new Date Ideas

Besides creating an appropriate and safe online location for individuals to end up being exactly who they are really and going for a distinctive option to start discussions, Siren can also be using the alternative by holding offsite occasions. Susie stated these may be a great option to the typical coffee date, which could typically end up sensation like a small business conference or appointment.

“In my opinion fulfilling because of this provides a more meaningful link. We are pairing up with meet local singles companies and businesses to provide our very own users rewards and discounts to places like museums, lectures, and film celebrations,” she mentioned.

Actually those who have currently discovered somebody on Siren hang in there for all the activities since they’ve be an integral part of that community today might locate fairly easily brand-new date tips. While these occasions are presently just becoming used in Seattle, Siren provides intentions to develop with other urban centers shortly.

A varied User Base Reflects a Diverse Team

Besides Susie and Katrina (a.k.a. Mama Hess for her protective nature), the Siren group consists of CTO David Golightly including expert advisors including Lisa Stone (Co-Founder of weblogHer) and Gayle Karen teenage (CTCO at Wikimedia).

As they all manage important elements of the company (from marketing to customer support to graphical design to development), in addition they placed users initial no matter the work at hand.

Along with an application developed by two ladies of color — exceptionally unusual inside tech industry — Susie and Katrina wished to draw in a user base which is as varied once the company is.

Siren’s user base actually just like your typical dating app audience — which tends to mainly end up being heterosexual men, more youthful singles, and individuals shopping for hookups. The gender ratio on Siren leans somewhat a lot more female (55percent to 45%), and most members are over 30 and seeking for a meaningful time or connection.

“We’re gearing earlier, and I also think this has been fantastic for all of us,” Susie stated.

Just what Siren in addition really does effectively is actually include all types of men and women, specifically those when you look at the LGBTQ society. An innovative new part of Siren which was especially important to the group is actually a “non-binary” gender selection for people whenever they submit their profile.

Susie and her team realize that sex and sex aren’t set-in material for a lot of, and while conditions like “heterosexual,” “homosexual,” “gay,” “lesbian,” and “bisexual” is a good idea, they are able to even be restrictive.

“we need to help you find anyone you are searching for, nevertheless don’t have to declare or put your self in a box,” Susie said. “That gender fluidity is essential for all of us to accept.”

Last Thoughts

Whether we’re referring to their own development, addition, or realness, Siren is bringing the internet dating app room to the next level from every position.

And even though they are going to add more beneficial attributes and develop the get to of these occasions in the near future, the long-lasting focus will continue to be constructing reliable connections due to their members and standing up to people just who make an effort to ruin the ability for everybody.

“If you would like end up being an asshole, there are plenty of places to get it done, but don’t exercise here,” Susie said. “even as we level, we want to keep this idea that reputation and trust matter, and it’s our very own loyal purpose to be hired for our area each and every day. We are here trying to give men and women a fighting possibility to relieve loneliness and locate a proper actual connection.”